Advertising | Multimedia Campaign
Dodge A Bullet
Design Challenge
The “Dodge a Bullet” project was a PSA ad series campaign designed to raise awareness about the dangers of toxic metals in tampons. This multimedia campaign involved creating three distinct types of ads that worked cohesively to inform and engage diverse audiences. The deliverables required a balance of bold visuals and impactful messaging to drive the conversation forward.
Objective
The campaign aimed to inform and empower consumers by shedding light on the presence of toxic metals in tampons. By fostering transparency and encouraging safer alternatives, the campaign sought to promote better health choices and drive conversations about product safety and regulation.
Ad Series
Traditional Media
Digital Media
Media Overview
The “Dodge a Bullet” campaign featured a diverse range of media designed to engage audiences across multiple platforms. A standout piece was an interactive digital ad: users tapped on a fully wrapped tampon labeled “Tap Here,” unveiling a bullet inside the wrapper and transitioning to the campaign’s headline and body copy. Additional components included striking traditional posters, social media posts highlighting the campaign’s visuals, and realistic mockups that brought the designs to life in both physical and digital spaces.
Results
The bold and provocative approach of the “Dodge a Bullet” campaign successfully communicated its critical message, resonating with the target audience across multiple touchpoints. By leveraging diverse media items, including interactive digital ads, social media posts, and traditional posters, the campaign effectively engaged viewers and sparked meaningful conversations about product safety and transparency.
