Advertising | The Ordinary Campaign
I <3 me
Design Challenge
The “I Love Me” campaign for The Ordinary was a multimedia advertising project focused on celebrating self-love and the beauty of simplicity. By developing cohesive visuals and messaging across multiple platforms, the campaign highlighted the brand’s mission to provide accessible, effective skincare while encouraging consumers to embrace their natural beauty.
Objective
The objective of the “I Love Me” campaign was to inspire confidence and self-acceptance by promoting The Ordinary’s core values of simplicity and accessibility. The campaign aimed to connect with individuals seeking affordable, effective skincare solutions while fostering a message of empowerment and self-love across all touchpoints.
Ad Series
Traditional Media
Digital Media
Media Overview
The “I Love Me” campaign for The Ordinary utilized a blend of digital and traditional media to maximize reach and engagement. Social media posts on Instagram Stories and feeds featured the campaign hashtag #BodyCareSelfCare, encouraging user interaction and building an online community around self-love. Complementing the digital efforts, traditional posters placed around town extended the campaign’s presence into physical spaces, creating a cohesive network of touchpoints that resonated with the target audience.
Results
The “I Love Me” campaign effectively connected with its audience by delivering a unified message of self-love and simplicity across digital and physical touchpoints. The cohesive integration of social media engagement and traditional posters successfully amplified brand awareness and encouraged meaningful interactions with the campaign’s core message.
