Branding | Brand Design
Sprit Soul Spa
Design Challenge
The objective of Spirit Soul Spa is to create a tranquil and immersive brand experience that promotes holistic wellness through high-quality yoga mats and supportive environments. By combining innovative design with a focus on mindfulness, the brand seeks to inspire individuals to connect with their inner selves and cultivate balance in their everyday lives.
Objective
The objective of Spirit Soul Spa is to provide a calming and inclusive space that encourages mindfulness and well-being. Through thoughtfully designed yoga mats and experiential touchpoints, the brand aims to inspire self-care and a deeper connection to the mind, body, and soul.
Deliverables
The branding for Spirit Soul Spa incorporated the elegant and versatile font “The Seasons,” paired with a soothing, nature-inspired color palette. These elements worked together to create a serene and cohesive aesthetic, reflecting the brand’s focus on mindfulness, balance, and holistic well-being.
To further establish the brand’s identity, Rachel designed a cohesive suite of materials, including a website, business card, letterhead, envelope, and posters, all reflecting the brand’s serene and mindful ethos.
Deliverables
The branding for Spirit Soul Spa incorporated the elegant and versatile font “The Seasons,” paired with a soothing, nature-inspired color palette. These elements worked together to create a serene and cohesive aesthetic, reflecting the brand’s focus on mindfulness, balance, and holistic well-being.
To further establish the brand’s identity, Rachel designed a cohesive suite of materials, including a website, business card, letterhead, envelope, and posters, all reflecting the brand’s serene and mindful ethos.
Business Card and Stationary
Logos
Posters
Results
The Spirit Soul Spa brand successfully conveyed its mission of mindfulness and well-being through its cohesive design and immersive experiences. The thoughtful branding and innovative touchpoints resonated with the target audience, fostering a sense of calm and connection while elevating the perception of the yoga mats as essential tools for holistic wellness.
